I'm Joana Lapa.

Designer, Entrepreneur, Woman, Traveler, Passionate, Real.


I'm Joana. Designer, Entrepreneur, Woman, Traveler, Passionate, Real.


Focused on entrepreneurship and uneasy, my favorite days are those where I turn dreams into reality. My real passion is to help women live the life of their dreams with brands that make them shine.

I believe the online world can transform our lives and, therefore, I transformed my project in order to be able to work wherever I am and I can help you transform yours!


Instagram course

Instagram changed the life of my business, but also mine.

I quickly realised that this was the platform which I wanted to invest, and I reached thousands of new followers at a time when few were the brands that were using social networks as marketing tool of their business.

COURSE START - coming soon


I believe that each brand has

a unique story to tell.

Thinking about your story, I created several services that will help you take the next step in your business, responding to the various needs that your project has.

Regardless of the phase your project is in, I am here to help you. If you are starting, the most difficult thing to do you already did: take the first step! If on the other hand, you already have a brand implemented in the market and you need to take the next step, I am here to help you.


Some brands

that I helped create

Creating brands is my true passion, whether it's creating a logo, a website or doing social media strategic planning. Everything is a whole and seeing women create the business of their dreams is without a doubt what fills me.

I have the privilege of working with amazing women with whom I created their projects and who are in the market today.

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Bundle "Create Your Podcast"

Do you dream of giving voice to your project? Do you feel like you have a lot to share with your community and the world? So you've certainly thought about creating your own podcast! But and now? Where to start?

It was thinking about those who want to create a podcast and have no idea what it takes or how to do it, that I created this ebook. A real step-by-step guide to creating your dream podcast!

learn with me

Investing in your business is the first step towards being a truly successful woman.

Studying and investing are two words that are present in my daily life as an entrepreneur. Only in this way can I provide the best service to my clients and help them create the business of their lives.

Therefore, and thinking especially of you and the needs of your project, I created an online store with numerous contents so that you can also invest that time in knowledge. I want to share with you everything I've learned over these years, based on my experience and knowledge.

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Do what makes your soul happy

I really want to be part of your dream and building your brand. If you think I am the right person to be part of your magic, let's talk and see how I can help you.


for you!

the way begins

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