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My name is Joana Lapa.

Designer, Entrepreneur, Woman, Traveler, Passionate, Real.

we empower women

Creating brands is my passion and bringing women together is my mission.

Focused on entrepreneurship and uneasy, my favorite days are those where I turn dreams into reality. My real passion is to help women live the life of their dreams with brands that make them shine.

I believe the online world can transform our lives and, therefore, I transformed my project in order to be able to work wherever I am and I can help you transform yours!



The most inspiring community of entrepreneurs women ever.

#tribejl is here to support you in creating and expanding your business, no matter the level you are in with your project. Here you will not only find a unique group of women, but you will also have access to exclusive content that will empower you to be a true entrepreneur.


At #tribejl you will find inspiration, support and connection. You will find support for the success of your brand and here you will meet other women with whom you can work or create a relationship for life. Are you ready?


I believe that each brand has
a unique story to tell.

Your brand is much more than just the visual part. It's about history, connection, authenticity and experience. It's about capturing your customers' hearts. I know you're ready for the next level, whatever business stage you're in and it's time to think about strategy and tell your brand story. Your story.


No matter in which level you're in, I'm here to help you. If you're just starting out, you've already done the hardest thing: taking the first step! If on the other hand, you already have a brand implemented in the market and you need to take the next step, you've come to the right place.


See some of the brands

that I've been helping to create

Creating brands is my true passion, whether it's creating a logo, a website or doing social media strategic planning. Everything is a whole and seeing women create the business of their dreams is without a doubt what fills me.

I have the privilege of working with amazing women with whom I created their projects and who are in the market today.


Bundle "Create Your Podcast"

Do you dream of giving voice to your project? Do you feel like you have a lot to share with your community and the world? So you've certainly thought about creating your own podcast! But and now? Where to start?

It was thinking about those who want to create a podcast and have no idea what it takes or how to do it, that I created this ebook. A real step-by-step guide to creating your dream podcast!

learn with me

Investing in your business is the first step towards being a truly successful woman.

Studying and investing are two words that are present in my daily life as an entrepreneur. Only in this way can I provide the best service to my clients and help them create the business of their lives.

Therefore, and thinking especially of you and the needs of your project, I created an online store with numerous contents so that you can also invest that time in knowledge. I want to share with you everything I've learned over these years, based on my experience and knowledge.

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Do what makes your soul happy

I really want to be part of your dream and build your brand. If you think I'm the right person to be part of all the magic, let's talk and see how I can help you. I want, with you, to turn your dream into reality. Now it is your time.

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from you!

The way begins

We should do the way all together because together it is always easier, right? Subscribe to the newsletter and be the first to know all the news and receive all the tips and inspirations firsthand.

By subscribing you will receive a gift in your email, which I prepared with lots of love for you.

Thank you for your subscription. I'm so happy to be a part of it and be closer to you.


"Joana realized from the first moment what I wanted, so it was a very fluid process until we reached the final result. She has an enormous sensitivity and a lot of experience, she guides us in an easy and direct way from the first moment to what we have to think, define (colors, styles, mood...), and do (texts, photos...) It was effortless to work with Joana and as soon as she got to work she was very quick in putting things into practice, always accepting my suggestions and request for changes. In the end, I couldn't be happier with the result: a graphic identity that I love and perfectly conveys everything I want to convey, and a website that is everything I had dreamed of (or more!). Thank you Joana for reading me so well and for making magic!"

- Mafalda Camarate, Coach

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