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Over Rule​

Over rule is an Eco-Conscious brand, designing timeless minimal pieces, ethically made in Portugal in limited quantities, with innovative certified botanic origin and recycled fibers. Each collection provides long-lasting wardrobe investment pieces, designed to give you a sculpted second-skin fit, empowering your natural body shape.

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We created a packaging made of 100% recycled FSC certified cardboard. Interesting fact: recycled cardboard generates about 37% less CO2 to manufacture than virgin cardboard, it doesn’t require any trees to be felled and produces 49% less wastewater in the process!

Plantable hangtag that is filled with seasonal seeds, which means you can get a different plant with each tag you grow. Planting the biodegradable tag in humid soil and watching it grow to bring life into clients' days. ​



“Very happy with the collaboration with Joana in building my brand identity. I was looking for a personalized service with someone I felt really understood my concept and, consequently, managed to show it graphically.  Even with the time zone difference, there was always an enormous dedication and adaptation to my needs. Timings and distance were never an obstacle. I 100% recommend her if you want a business partner. “ 

- Bibiana Almeida, Over Rule

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