Instagram hashtags: what are they and why you should use them?

Instagram hashtags are one of the most important and popular tools to reach new audiences and increase the reach of your publications. When used correctly, Instagram hashtags can increase your profile's engagement and visibility, helping you reach new followers and potential customers.

Here are some tips to help you make the most of Instagram hashtags:

1. Do your research: Researching the most popular and relevant hashtags in your area is key to increasing the visibility of your content on Instagram. Using relevant hashtags can help attract followers who are interested in your content and may eventually become customers. 2. Use relevant hashtags: Make sure the hashtags you are using are relevant to the content of your post. Using unrelated hashtags can not only be pointless, but can also annoy Instagram users. Relevancy is important as it will help you connect with other users with similar interests and increase the chances of your content appearing in their searches.

3. Be specific: Using specific hashtags helps attract a more targeted audience. For example, if you're a landscape photographer, using hashtags like #landscape might be too generic. Instead, use more specific hashtags like #mountainview, #landscape_captures, #earth_shotz, and more. This will help increase the chances of your post appearing to people who are specifically looking for landscape related content.

4. Use trending hashtags: Being aware of popular trends in your area or community can help you attract new followers and increase your post's visibility. You can also create your own trending hashtag to promote a product or event.

5. Use a mix of hashtags: Using a mix of popular and less popular hashtags can help increase your content's visibility. Popular hashtags can have a large number of associated posts, which means there can be a lot of competition to appear on the search page. Less popular hashtags can help you connect with a more specific audience, increasing your engagement. So try to use a combination of popular and less popular hashtags in your posts.

6. Create your own hashtag: Creating your own hashtag can help you build a community around your profile and content. Make sure to use your own hashtag in all of your posts and encourage your followers to use it too. This can help increase your profile engagement and visibility, as well as build a community around your content.

Finally, remember not to overuse hashtags. Instagram allows you to use up to 30 hashtags in each post, but it's not necessary to use all of them. Try to use 5-10 relevant and specific hashtags in each post for best results.

Remember: when using Instagram hashtags, it's important to strike a balance between relevancy and popularity. Using relevant and specific hashtags in your posts can help you reach a more active audience and increase your account reach. Do your research, be specific, and use a mix of popular and less popular hashtags to get the best results.